Apple is in dire need to cut iPhone costs, if they want to appease consumers. That is one reason they’re looking into new display technology, one that’s incompatible with a key iPhone feature since 2015. Hence, Ming-Chi Kuo believes Apple will decide to ditch it completely.
Analyst Ming-Chi Kuo is convinced this is the year Apple will give up on… 3D Touch. Since iPhone 6S, Apple pushed the feature forward, convinced users’ will see its perks for the total UX. Why press several clicks to take an action in-app if you can press deeply on the app itself and choose your destiny from the pop-up menu?
It was a no-brainer, Apple thought. Yet, as time passed, their enthusiasm diminished. The guessing game, seeing which apps worked with 3D Touch and which didn’t, was frustrating and the fact that 3D Touch was missing from iPads as well as the popular iPhone SE didn’t help.
So, this year, Kuo thinks Apple will finally give up on 3D Touch. This way, not only will costs be reduced but they will be allowed to bring in CGS, Cover Glass Sensor technology that separates the touch sensor from the display.
The decently-priced LCD iPhone X will surely sport it and starting next year, all other iPhones will follow.
How much have you used 3D Touch since its introduction? Will you miss it once it’s gone?