Google is starting its crusade against ads. The company has announced that it will block videos with sound from playing automatically when a user opens a tab #softwaremagic
Next year, annoying autoplay videos on Chrome will cease to exist. Google will block the video ads that play with sound by default. The company will either autoplay videos that do not contain audio or only those that the user is interested in.
The change will take place in steps. Chrome 63 will come with the added option of disabling sound completely from certain site. Audio will be enabled on the muted site only upon clicking or tapping areas in the site and will persist between browsing sessions.
Chrome 64 is going to let users completely choose the fate of those ads. Autoplay will start only when the users want to. The company motivates their decision by saying that this type of ad behavior is “one of the most frequent user concerns” because it “can use data, consume power, and make unwanted noise while browsing.”
On top of that, Google is getting ready to launch a built-in ad-blocker in early 2018. This will block all ads on a site, including Google’s if they don’t meet carefully-chosen standards.