Apple is preparing for Earth Day in a very cool way! The company just revealed Daisy, an iPhone-killing robot with a cute name and a lovely mission. In short, Daisy is Apple’s assistant in its recycling quest.
Daisy the robot can take apart as many as 200 old iPhones per hour, removing and sorting valuable materials like gold, copper, platinum or aluminum.
To encourage iPhone users to part with their old handsets, Apple will make a donation to the Conservation International nonprofit for each device brought back for recycling.
This is all part of the Apple GiveBack program (open until April 30) that rewards users with credit for future in-store purchases or gift cards.
“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s possible when innovation and conservation meet,” explained Lisa Jackson, Apple’s VP of environment, policy and social initiatives.
This will not be Apple’s only tribute to Earth Day, though.
On Saturday, April 22, Apple will push an Earth Day challenge to all Apple Watch users to go outside and do a 30-minute workout. In return, they will receive a special achievement and unique iMessage stickers.