Elon Musk’s New Company Will Make Candy

From simple caps to actual flamethrowers and now candy, Elon Musk’s Boring Company is anything but boring.

I’m starting a candy company & it’s going to be amazing

— Elon Musk (@elonmusk) May 5, 2018

Since we’re talking about Elon Musk, this tweet might sound crazy, but could also come true. Or, it could might just be another chapter in the spat with Warren Buffett over “moats.”

“Moats” is a term coined by Warren Buffett in 1999 to denote a company’s advantages that keep the competition at bay. The billionaire also considers See’s Candies, one of his major investments, as a company with such a loyal fanbase that it effectively created wide moats.

Musk, however disagrees.

“Moats are lame. They are like nice in a sort of quaint, vestigial way. If your only defense against invading armies is a moat, you will not last long. What matters is the pace of innovation, that is the fundamental determinant of competitiveness,” the visionary said during Tesla’s first-quarter earning call.

Of course, Buffet retaliated: “Certainly you should be working on improving your own moat and defending your own moat all the time. And Elon may turn things upside down in some areas. I don’t think he’d want to take us on in candy.”

And… Elon Musk fought back:

Cryptocandy

— Elon Musk (@elonmusk) May 5, 2018

That’s pretty smooth, since Warren Buffett is famously against cryptocurrency. Seeing how the Twitter saga unfolded, this could just be another case of Elon Musk trolling playfully.

Then I’m going to build a moat & fill it w candy. Warren B will not be able to resist investing! Berkshire Hathaway kryptonite …

— Elon Musk (@elonmusk) May 6, 2018

If he does plan to take on the candy market, what kind of flavors do you expect? Would he go for “salty”?