Facebook Takes Out Full-Page Ads To Apologize

facebook apology cambridge analytica
photo credit: AP Photo/Jenny Kane

When Mark Zuckerberg broke the silence about the massive Cambridge Analytica scandal, his apology left a lot to be desired. So, Facebook did a U-turn and took out full-page ads in several US and UK newspapers to send something of an apology.

Indeed, the note seems more like an admission of guilt than a heartfelt apology for failing to protect users’ data and remaining silent while said data was used to sway elections and make Brexit happen.

Check out the full text posted by Facebook in newspapers like The New York Times or The Sunday Telegraph (image via AP Photo/Jenny Kane):

“We have a responsibility to protect your information. If we can’t, we don’t deserve it.

You may have heard about a quiz app built by a university researched that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.

We’ve already stopped apps like this from getting so much information. Now we’re limiting the data apps get when you sign in using Facebook.

We’re also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.

Finally, we’ll remind you which apps you’ve given access to your information — so you can shut off the ones you don’t want anymore.

Thank you for believing in this community. I promise to do better for you.”

Last night, Apple’s Tim Cook commented on the Cambridge Analytica fiasco, calling for better regulations, in what seems like the company’s long tradition to fight for their users’ rights to privacy:

“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary. The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life —from my own point of view it shouldn’t exist.”


Steve Jobs himself took shots at Mark Zuckerberg about privacy concerns back it 2010, telling an audience that “Silicon Valley is not monolithic. We’ve always had a very different view of privacy than some of our colleagues in the Valley.”

Now let’s see if Facebook will actually manage to protect their users, as promised. The press statement is just a first step in that direction.

Meanwhile, the industry hasn’t shown the support Zuckerberg was hoping for. Tim Cook’s statement echoed a lot of people’s thoughts, Elon Musk deleted both his and Tesla’s Facebook pages, Whatsapp’s co-founder supported the #deletefacebook movement AND that was before we found out that Facebook also stores your call history and text messages.

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