The social media company moved all the posts belonging to Pages to a separate feed, called Explore, found on the left side column. This, in theory, meant that you’d mostly see your friends’ posts in your newsfeed, while you could browse the news (and the clickbait) in the Explore feed.
“We think our recent changes to News Feed that prioritize meaningful social interactions better address the feedback we heard from people who said they want to see more from friends and family. Those changes mean less public content in News Feed like posts from businesses, brands, and media,” said Facebook about the reasoning behind this experiment.
A lot of users were happy to see more from their friends, a lot of publishers saw the Apocalypse as their reach and engagements dropped dramatically since people weren’t viewing their content anymore.
Now, the Facebook Explore experiment results are in. It’s not going to happen.
Facebook itself says that users did not like the idea of exploring two different feeds, one for friends and one for brands, and some of them didn’t even know something had changed in their Newsfeed.
“Explore gave people a new feed of content to discover Pages and public figures they hadn’t previously followed. We concluded that Explore isn’t an effective way for people to discover new content on Facebook.”
Hopefully, this means that brands and news publishers will regain some of their lost numbers. Facebook did not beat around the bush when they said that the Explore Feed testing is ending and the feature will be recalled.
Of course, social media is an arena where new features are constantly demanded. Every new change is also make or break, so we’ll probably see more attempts by Facebook to please its userbase.