Smartphones

Google And H&M App Creates Clothes Unique For A Person’s Lifestyle

google hm data dress app

Google has partnered up with H&M Group’s digital fashion house, Ivyrevel, to develop an app that designs clothes suited for a person’s lifestyle, after monitoring its daily activities #mobilemagic

The Data_Dress is an Android app that learns about a user’s habits – from fitness activities to the places she uses to go and the weather of the area in which she lives. For that to happen, all the user has to do is wear the smartphone with the app for a week and enable it to collect data via Google’s Snapshot API. 

After the program has all the data it needs, it will start recommending materials, silhouettes and even details such as embroidery based on the information found. Then, Ivyrevel will give their input on the final design. If the woman using the app likes the garment created, she’ll be able to buy it later on.

Each design will be unique to the wearer, explained Aleksandar Subosic, co-founder of Ivyrevel: “The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives.”

The app is now in alpha phase, being tested by influencers from all over the world, including  Ivyrevel’s co-founder and fashion blogger Kenza Zouiten. You can see the dress designed for her below:

The Data_Dress app is part of Ivyrevel’s Coded Couture project.

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