Instagram Takes Cues From Facebook As It Changes The Way Your Feed Looks

Instagram doesn’t like to sit still. The social media platform announced yet another change for its 400 million active users (on a monthly basis). Their feeds will stop showing chronologically posted photos and videos, as it has done since its inception.

In a rather predictable move, Instagram took a cue from Facebook (the parent company) deciding to personalize the content you see. Instead of recent updates from the people you will follow, it will show posts that the algorithm thinks you’d like to see. Their decision is based on the fact that “people miss on average 70 percent of their feeds” since the platform has become a fertile place for more and more selfie-lovers and celebrities who love to document their lives by the minute.

How will they know what are the things you’re interested in most? By considering “the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

Now, this is a decision that will surely start a debate in the upcoming months, until the update is made. It’s okay to see more of your friends on Instagram and less of that actor who posts pictures from the gym, kitchen or bathroom. On the other hand, many people appreciated exactly the idea behind Instagram – seeing moments in the instant they happen, no matter where they come from.

Will that trigger a change of heart for Instagram in the end? We’ll have to wait and see.