The battle for OLED supremacy has begun. Although Samsung has near monopoly over mid-sized OLED panels now, Japan Display is looking to win over their clients with a new, more effective production method of the same display technology #mobilemagic
According to Reuters, Japan Display is trying to raise $900 million to employ a new production technique to deliver OLED panels. This is said to be more cost-effective in the long run. Their decision is an obvious result of the market needs. As smartphones replace LCD with thin, power-efficient, vibrant OLED screens, the demand for this type of display will only increase.
Samsung is already hoping to gain up to $14.3 billion from iPhone X sales in the first 20 months, shows Counterpoint Market Research. They’re the only OLED suppliers for Apple at the moment and have deals with other mobile brands, too. Plus, their own phones, led by Galaxy S8, are selling with the same screen technology, earning them hundreds of millions.
It’s no wonder Japan Display hopes to replace Samsung in Apple’s supplier chain. To succeed though, they’ll have to offer something better than LG; that one was already dubbed as the iPhone maker’s first choice.