Although it was perceived as a joke at first, it appears that Elon Musk’ flamethrower is anything but. After registering 20,000 preorders for the “toy”, Musk is taking the next steps in making sure the product actually gets to customers this year. That could involve a rebranding.
As expected, the government is warily eyeing Musk’ venture. What started as an April Fools’ joke in January might just become reality, putting people at peril, believe authorities. A California state assemblyman is already pushing for the Flamethrower ban due to safety concerns: “I cannot even begin to image the problems a flamethrower would cause firefighters and police officers alike.”
Musk is well aware of the risk his product poses with customs agencies. That’s why he has considered a rebranding:
Apparently, some customs agencies are saying they won’t allow shipment of anything called a “Flamethrower”. To solve this, we are renaming it “Not a Flamethrower”.
— Elon Musk (@elonmusk) February 2, 2018
Joke or not, people have been ordering the new Boring Co. product like crazy! Even at a $500 price, thousands of users have clicked the order button and are now eagerly waiting to see what will arrive at their door.