Although it was perceived as a joke at first, it appears that Elon Musk’s flamethrower is anything but. After registering 20,000 preorders for the “toy” on the website for his infrastructure and tunneling group, The Boring Company, Musk is following through with the orders and taking steps to ensure that customers receive the product this year. One of those steps could involve a rebranding.
As expected, the government is warily eyeing Musk’s venture. Authorities believe that what started off as a joke to raise money for his tunneling business could put people in peril if the flamethrowers are shipped to customers. A California State Assemblyman is already pushing for a flamethrower ban due to safety concerns: “I cannot even being to image the problems a flamethrower would cause firefighters and police officers alike.”
Musk is well aware of the risk his product poses, particularly with customs agencies. That’s one of the reasons why he has considered a rebranding:
Apparently, some customs agencies are saying they won’t allow shipment of anything called a “Flamethrower”. To solve this, we are renaming it “Not a Flamethrower”.
— Elon Musk (@elonmusk) February 2, 2018
Joke or not, people have been ordering the new Boring Co. product like crazy! Even at a $500 price, thousands of buyers are now eagerly waiting for a flamethrower arrive at their door.