Smart devices

Sony Announces Impressive A7 III Full-Frame Mirrorless Camera

A73 sony

Sony steals the headlines from MWC 2018 with the announcement of the A7 III full-frame camera done at the WPPI trade show in Las Vegas. #fotomagic

It’s not as amazing and pricy as the A9, but it’s positioned between the affordable Sony A7R III and the low-light A7S II.

The A7 III will arrive to replace the 3-year-old A7 II in April, with pricing between $1999 (body-only) and $2200 for a kit with the 28-70 mm lens.

It’s a good price for an impressive specifications list:

  • 24.2mp Back-illuminated Sensor
  • 204,800 ISO
  • 693 Phase Detection AF Points with 93% AF Coverage
  • Improved Eye AF
  • 10FPS burst
  • Silent Shooting
  • 4K HDR
  • 710 shots per charge with NP-FZ100 battery
  • Dual SD card slots
  • USB Type-C 3.1

The 693 phase detection points and 93% coverage make the A 7III’ focus up to two times faster than the A7 II. We’re particularly loving the new joystick similar to the one on the A9, but also the video specs!

The A7 III full-frame mirrorless camera can deliver video up to 4K and up to 100 Mbs bitrate from a 6K image. Here are a few demos to watch and make the wait until April easier!

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