BlackBerry is far from gone! The BlackBerry Ghost leak comes via famous reporter Evan Blass, who posted a picture of a device with really thin bezels and no keyboard. #mobilemagic
If you thought BlackBerry stopped making phones you’d be partially correct: the company BlackBerry Limited stopped designing smartphones with keyboards back in 2016.
However, it has been licensing its brand to others. According to Evan Blass, the leaked BlackBerry Ghost with its gorgeous bezel-less design will be produced by Indian company Optiemus.
Unfortunately, this also means the Ghost smartphone will probably be only available in India. Meanwhile, we know for sure that more BlackBerry devices are in the pipeline. Check out the MWC 2018 latest news!
BlackBerry ‘Ghost’: a bezel-less, premium Android handset from licensee Optiemus; coming soon to India. pic.twitter.com/KTAvKbDl5v
— Evan Blass (@evleaks) February 26, 2018
BlackBerry Mobile, a subdivision of the Chinese TCL, also licenses the BlackBerry name and has sold in recent months the flagship BlackBerry KeyOne. Their representatives have shown up at MWC 2018 to promise big things for the brand. Francois Mahieu has told journalists that BlackBerry Mobile hopes to capture more than 3% of the market for premium phones. However, according to analysts, the BlackBerry KeyOne has shipped just 850.000 units last year.
It’s a drop in the bucket compared to HMD Global’s 4.4 million Nokia-branded phones and a drop in the ocean compared to Apple’s 1 million phones sold per day at the end of 2017.
The future might look a bit grim for BlackBerry smartphones, but it’s good to see that there’s at least hope. The BlackBerry Ghost might be a revival for the brand.