While it was banned from testing its driverless fleet after a terrible accident, Uber is still expanding its interests to other means of transportation. The company just acquired Jump, a San Francisco bicycle-sharing company that was previously Uber’s partner.
Jump provides red e-bikes to people in San Francisco, offering affordable, 30 minute rides for $2! Their goal is to help clients navigate the steep hills and annoying traffic stress-free.
Jump has been around for the better part of the decade, deploying more than 12,000 dock-less bikes across 6 countries. The CEO revealed in the Uber deal announcement how things progressed:
“The response from riders and the adoption of JUMP’s neon red e-bikes have been incredible. Developing and commercializing our vision took 100+ people nearly ten years of struggle and hustle to bring to life but, we’ve finally delivered a solution that delights customers and captures the full potential of bikes as a means of daily transportation.”
However, Jump lacked enthusiasm in joining Uber, because back then, the company was under fire for both the treatment of its drivers and its own company culture.
Jump did not beat around the bush and said that they were initially apprehensive of joining their e-bike empire to Uber’s ride-sharing platform. Now, the eco-friendly e-bike company is more than excited to roll its platform into Uber.
“When we first began talking to Uber they were going through an extremely difficult time, with negative headlines each week and a massive change in leadership. We expected to find a toxic work environment and a broken culture. Instead, everyone we met was smart, passionate, and genuinely wanted to help our team succeed,” said Ryan Rzepecki, Jump’s CEO.
Uber is just as excited, as you can imagine:
“Today, we help tens of millions of people get a ride at the tap of a button. But our ultimate goal is one we share with cities around the world: making it easier to live without owning a personal car,” revealed Dara Khosrowshahi, Uber’s CEO.