MWC 2018

Your Next Phone Will Edit Reality Itself, Believes ZTE: “This Is The Year Of AR”

We met Jeff Yee, VP of Marketing and Strategy at ZTE, at Mobile World Congress. We couldn’t help but ask him about the company’s latest products, Blade V9 and the Axon M, and luckily for us, Jeff also gave us an idea of what to expect from our phones in the near future. Let’s just say AR is going to play a huge role in it, as well as innovative design #ttllive #mwc18

Our first Hi-Talk of the MWC18 season started with Jeff Yee, from ZTE, one of the world’s top smartphone makers. The company was present at the tradeshow with the brand new Blade V9 (which we talked about in length here) and the foldable Axon M. Now, Axon M has two screens that come together as one either to preserve phone form (when you accomplish basic tasks) or tablet shape (if you want to take advantage of the size of the screen). It just rolled out in Europe!

It’s not bendable yet, but its successor might be: “We are absolutely working on a new Axon M, making sure it has a truly bendable display in the future. I can’t guarantee that will happen for the next version, but it is something that it is in development”.

When it comes to content and future capabilities, Jeff Yee is certain of one thing:

This is the year of AR. […] Phones like the Blade V9, which is mid-range, will be able to do AR

A smartphone that supports augmented reality will transcend its condition, becoming something of a reality editor, if you like. The only challenge at that point would be content.

But, as you’ve seen with VR, with the right incentive, content for different realities can appear: “What that means for developers is that there are a lot of phones that are going to hit the market very soon. When developers see more phones, there will be more apps”.

Design-wise, we’ll definitely see ZTE taking the lead with bendable phones. “The current implementation [for Axon M] is two screens, in the future it will be flexible displays”, confirmed Jeff… and isn’t that a wish come true?!

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