How to Promote Your App Development Company to Get Bigger Clients

App development companies generally find it difficult to find new clients for their business. And this is due to the fact that competition is growing at a rapid pace. But such companies need to find new ways to attract big brands and clients for their business to survive.

As the need for app development services is also increasing, it gives an opportunity to app development agencies to convince clients to work with them. In this article, we have listed a few ways how you can get some big clients for your app development business.

How to find new clients for your app development business?

In this section, we have highlighted a few ways in which app development companies in UK (and everywhere, really!) to promote their business and get new clients. So, without further ado, let’s get started!

1. Attend events
Hosting an event and inviting all relevant people is an important step when you are planning to get big clients for your business. But this can be an expensive affair for you. So, go to other people’s events! There are several events that are being organized by industry leaders and companies for mobile app developers in the UK and other regions. Know about them and attend them.  You will surely meet relevant people with whom you can share details of your company, promote your business and get to know them. Make your network as big as possible to get clients easily for your app development company. 

2. Get referrals
It is one of the most important ways to get new and bigger clients for your company. Contact your past clients or existing customers who were satisfied with your quality of work. You can ask them for new work or check if there is any need in their surroundings. 

A satisfied client will happily share their network and introduce you to it. 

Still, you will probably have many customers who are happy with your company, but only a few will be willing to share their testimonials. This is where you will have to do your hard work to achieve what you are looking for.

3. Influencer marketing
Developing authentic and honest relationships with influencers can go a long way in promoting your business. You need to find influencers that align with your business goals and target audience. You can partner with them to promote your business and get new clients for you. Leveraging the power of influencers can drive massive amounts of traffic to your business and website.

4. Teaser video

Videos are an easy way to show everything about your app development company. For your demo video, create a simple 30-second commercial answering why, how, and what. Once you are finished creating your video, leverage social media handles and other platforms to promote your business. Your demo video can be included in your blog post, Instagram, and YouTube channels. 

5. Social media relationships
Social media platforms can help you connect to big brands and entrepreneurs. You can share posts about your company and achievements on a regular basis. Make your Twitter and LinkedIn profiles strong by adding more and more connections. Once you have created a strong profile, you can get clients from there as well. Just like you are in search of clients, consultancies, and clients are also using the same platform for searching the lead to handover their project.

6. Participate in Facebook groups

Facebook has over 1 billion active users and features for just about everything you can think of. Find groups that are made up of people that closely resemble your existing customers or your ideal customers and share information related to your company with them. Explain the benefits of partnering with you.

If you find a big group, contact the admin of the group and ask them to partner with you to promote your business. It could be in exchange for money as a paid promotion, or it could be a referral partnership where you pay for each download or each new customer.

7. Respond to all your reviews

If your customers are taking out time to write a review, no matter how long, you should take out time to answer them back. So many companies make the mistake of leaving automated messages to all their customers. This will not only turn your customers away, but your ranking score will also drop significantly with customers who feel their concern is not taken care of.

Regardless of what your customers’ feedback is, let them know you are trying to resolve the problem to improve their experience. Respond to all reviews, both positive and negative.

These are a few steps that you can follow to invite bigger clients, increase your conversion rate and help deal with the challenging aspects of your business. If followed correctly, they can prove beneficial for your business

Article contributed by Xander Lewis.

About the author: Xavier Lewis is a Senior Content Writer at MobileAppDaily, a leading tech news portal that covers all the latest happenings in the digital world. He loves to write articles in the technology niche and companies associated with it. He also works as a freelancer providing valuable content to multiple clients across different domains.

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