We believe the news should be more curated.
We want to keep you updated, not make you angry with the clickbait that changed the digital landscape.
Here you’ll find both high tech and low tech solutions because we believe in digital wellbeing and that means removing clutter – both in your home and in your mind.
We may not offer hundreds of content pieces every day but the stories we run will give you a comprehensive overview of the tech and digital industry.
THIS IS WHAT WE COVER
The good news about technology and science breakthroughs. Our team of editors comes from all backgrounds and we believe in sharing voices from all over the spectrum.
Want to write for us or build a partnership? Shoot an email at anad@techthelead.com and we can discuss how best to help your portfolio or project grow.
It’s our turn to cover tech breakthroughs, sometimes indistinguishable from magic, with news and editorials meant to help you understand them better.
The actionable news about useful gadgets, fantastic apps and games to help you unwind after a long day. We’re a reader-supported site and when you click a link to Amazon, we get a small commission to help us bring you even more content. All our product recommendations are items we use ourselves and our opinions are never influenced by a brand collaboration.
The bad news …but only sometimes. The world of tech is a beautiful, magical place full of innovation but sometimes bad actors do appear. We’ll report on them, because you need to be able to make informed decisions and vote with your hard-earned money.
Scroll on to meet the team.
You read what we believe in, what events we “crashed” and what we covered in the past years.
It’s been a whirlwind and we are nowhere near ready to stop.
In just four years, we turned a duo with a passion for writing, video and tech into an international team of professionals specialized in content creation.
Writers, show hosts, photo and video editors, video producers, social media wizards with Tech The Lead spirit give life to this platform. Discover the people behind the scenes, below.
Meet the team
Florin Ivan
Co-Founder / Strategist
Florin has a great time creating multimedia content since he discovered the internet more than two decades ago. Besides that, he loves music and has an impressive vinyl records collection, he spends time playing video games with his toddlers and can't wait to work on his own sci-fi movie.
Ana D
Editor-In-Chief
Officially? Ana is our social media wizard, skilled in both B2C and B2B social media management. She makes content creation and community management seem a breeze. Unofficially? Ana is our gadget curator and a professional lurker; we dare you to find her in your online community!
Mara Anton
Co-Founder
With a Bachelor's in Journalism and a Master's in Brand Management, Mara believes in open and honest communication from both sides. She knows knowledge is power and loves nothing more than to talk about emerging tech and social issues, convinced there's no age limit to understanding technology and fighting for what you believe in. In her downtime, you can find her writing fantasy stories or playing with layers and design. Her fuel on days of writing from dawn to dusk? Coffee, dark chocolate and French fries.
Roxana Ion
Phones Editor
A Libra born when September ends, Roxana loves to find out anything and everything about the latest smartphones, as they play a huge part in her life. She is always up to a challenge, and thinks one gets to know themselves by exploring and staying curious about life. Roxana takes life with a side of coffee, friends & family, music and good movies. When she wants to spend time by herself and recharge, she gets to cooking, reading and cycling.
Alina Dima
Need to Know Host
With a Bachelor's in Political Science and a Master's in AV Communication, Alina is an experienced TV host, who understands the power of a well-told story. She is a passionate traveler and one of her personal goals is to visit Machu Picchu in Peru and the Taj Mahal in India. She also loves books, movies and she is definitely a cat person. Alina believes that evolution in all fields, but especially in technology, can only be achieved with an open and creative mind and the willingness to deliver something that can bring positive changes to people's lives. She speaks Italian, Spanish, and French fluently and has just started learning Turkish.
Yue Xu
On-air Host
Yue has always loved gadgets and lived every gadget lover's dream by being an on-air host for The Gadget Show TV show in both the UK and China. And now she's living out her techy dreams as an on-air host for TTL, where she has had the chance to profile tech leaders and cover some of the world's biggest tech conferences. By being in San Francisco, the epicenter of tech, Yue loves beta-testing the latest and greatest devices, apps, and services. While not playing in the tech sandbox, Yue is hip hop dancing or playing with her fur son, Mojo.
Dan Petru
Creative Video Producer
Never one to run out of ideas, Dan always finds new ways to create compelling videos. A seasoned video producer, he’s able to take informative content and turn it into an entertaining story with a powerful impact. Master of concepts, he’s a techie through and through, reviewing smartphones and smartwatches when he has a chance. In his spare time, he loves watching a good movie and plays guitar for his daughter, Ema.
Bogdan Trestianu
Visual Storyteller
Bogdan is the most resourceful member of our team. He gives meaning to our raw footage and a modern edge to our visual assets, thanks to his video editing skills and Photoshop experience. Our own MacGyver, Bogdan saves the day (and the studio set) with his out-of-the-box thinking. In his spare time, he does mountain biking. He’ll never refuse a ristretto on a Monday morning.
Buchanan Westover
Live Social Media / Host @TTL
When he's not taking pictures of the latest tech around the world, Buchanan is probably on social media laughing over the latest meme. He's our on-the-go social media manager and photographer for our #TTLLive series. He also may have made a cameo or two in our tech reviews ;).
Victor Dadaciu
Streamland Host
Victor is the youngest Renaissance man in our team, the host of our Streamland web show. Each week, he goes through his TiVo Stream 4K for the best content on streaming apps and comes back with hot recommendations about movies and TV shows. He's also a software engineer by day and a rising rockstar in the band Cardinal by night (and weekends). Because he seems to thrive on a busy schedule, he also wants to learn Unity in order to make his own video games.