Sony Stole The Spotlight At Photokina With A Samurai Show - TechTheLead
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Sony Stole The Spotlight At Photokina With A Samurai Show

As soon as you buy your first camera, the hunt for the right content begins. Why? Because you can have the greatest equipment on your hands and do nothing with it, unless the right subject appears. Sony knows that better than most and this year, at Photokina, it made sure to provide the necessary entertainment. Photographers were drawn to their booth like bees to honeypot once… samurai arrived #fotomagic

The past days, at Photokina in Cologne, Germany, Sony provided some much needed inspiration and fun. The company brought along break dancers, renowned photographers to give talks and the Samurai Sword Artists, Kamui. If you haven’t heard about them, Kamui is a company of martial artists that do shows, demonstrations and special choreography for movies like KILL BILL Vol.1 since 1998.  After attending theater-related activities such as Kabuki, Tetsuro Shimaguchi founded Kamui and actually performed as CRAZY88-MIKI in the movie aforementioned.

At the Sony booth, he participated in sword confrontations with colleagues and alongside Sato Yu in a Samurai Armor Show. The demonstration was really spectacular and unexpected, a perfect excuse for photographers and amateurs to try their cameras and capture some shots.

At Photokina, Sony unveiled the ɑ99 II, a camera with an innovative Hybrid Phase Detection AF system and continuous shooting mode at up to 12fps. Here, we talked about it in detail. 

All the E-mount cameras and lenses were on display, including the ɑ series, as well as the recently launched G Master premium lenses,  SELP18110G and SEL50M28 ɑ E-mount lenses. Plus, Sony’s B.O.SS action cam (first unveiled at IFA 2016) came along, too. Don’ know what we’re talking about? You’ve probably heard about it under the name  FDR-X3000R, the first to boast Balanced Optical SteadyShot, according to Sony.

Now that Phokina has ended, we’re curious to know: what caught your attention from all the cameras unveiled and shown here?

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