Huawei’s consumer business group CEO has one goal in mind – by 2018, to surpass his direct competitor Apple and become the second biggest smartphone manufacturer in the world (Samsung is the first)#todaymagic
Richard Yu told Reuters he has big plans for the following two years: “We are going to take them (Apple) step-by-step, innovation-by-innovation,” adding, “there will be more opportunities. Artificial intelligence, virtual reality, augmented reality. It is like driving a car. At every curve or turn, there is an opportunity to overtake the competition.”
That’s healthy thinking, especially when you’re in top management of a successful company like Huawei. Just in Q3 this year, Huawei shipped 33.6 million smartphone gaining a 9.3% market share. Meanwhile, Apple has shipped 45.5 million and holds a 12.5% market share. It’s not a big difference between the two if you think about it. If nothing changes drastically, Yu’s plans might just come true; besides, Apple’s annual revenue (driven mainly by iPhone sales) has declined with 9% for the first time in 15 years, possibly underlining a difficulty in making Apple products as appealing as they were 6 years ago.
Meanwhile, Huawei began the month on a high note with the launch of a brand new phone, Huawei Mate 9 and its Porsche limited edition.