Remember when Amazon One debuted in Amazon cashierless stores?
If you shop at Whole Foods, then you might be familiar with this palm-scanning to pay technology from there.
Now, Amazon is rolling it out to more places and soon, you’ll be able to scan your hand to gain access to most events, from sports matches to concerts or plays.
Ticketing company AXS struck a deal with Amazon to use this tech, and they already deployed it at the Red Rocks Amphitheatre in Denver.
How it works is this:
Before going to an event, you’ll scan one or both palms to a dedicated station, registering for the service.
Then, you can simply walk into the event or any future event without showing a physical ticket, at a designated Amazon One queue.
Amazon pointed out that it’s the “first time the Amazon One service is available outside Amazon and Whole Foods Market stores and for entry into an entertainment venue” but you’ll probably see it a lot more often, as they plan to expand to more locations “where entry lines can be long and time consuming.”
Since nowadays most places are looking for ways to minimize physical contact and this tech lets you hover your hand over sensors, it’s a match made in heaven.