Apple changes their in-store artwork every season and make use of screens and lights to showcase their newest products or initiatives as often as they come.
This year too, for the upcoming iPhone XS, iPhone XR and the Apple Watch Series 4, the stores found themselves hosting graphic panels and all sorts of new artwork and displays.
Graphic panels filled the Upper West Side Apple store in New York, showcasing the new Apple Watch Series 4 Infograph face as well as the colors of the iPhone XR.
Credit: Christopher Ward
Other stores feature molds of the various services Apple offers and are installed according to store size, but some hold up to six of the 3D-styled familiar icons that represent the App Store, Health, Apple Music and others.
Credit: Christopher Ward
In addition, as with every year before, Apple is promoting the new products on massive outdoor billboards, with a couple already spotted in New York and China’s Wangfujing, who seems to be displaying the iPhone XS on loop.
Credit: Mike Xu
As always, Apple is going all out, in its minimalistic trademark type of way.
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