No doubt about it, Photokina 2018 has delivered the goods! Leica definitely won the event by announcing the revival of iconic Soviet brand Zenit.
The newly-unveiled Zenit M is a blast from the past, though quite a pricey one: expect to see it retailing for 5000 to 6000 euros, so around $7000.
“The main target audience is luxury and amateur photographers,” said a spokesman for the Russian holding company Shvabe, which is controlled by the Russian conglomerate Rostec and includes the Krasnogorsk plant, the makers of the original Zenit and Zorki cameras.
Up until 1986, the entire Soviet Union documented their lives using Zenit cameras which, ironically, were Leica knock-offs. Now, in the name of days gone by, Leica has turned around and based the Zenit M on the Leica M Type 240 platform.
This means you should expect a 24MP full-frame CMOS sensor, 1080p video recording, ISO 6400, 3fps continuous shooting and a 3-inch 920k-dot LCD screen.
The features’ highlight? A Zenitar 35 mm f/1.0 lens which is completely designed and manufactured in Russia.
“The lens creates an image that doesn’t require processing, has unique bokeh and soft focus effect,” stated the companies in the press release.
So, what do you think about this beauty?