Chinese women are transitioning from spending money on the latest beauty apps to investing in professional selfie cameras. In case you didn’t know, there is such a camera from Casio and it can be yours for $1000.
The “zipai shenqi”, as people in China refer to it (“the magical weapon for ultimate selfies”), is in fact the Casio Exilim EX-TR70. If you haven’t heard about it in exclusive photographic circles that’s because its main appeal is for Millenials that take the majority of photos with their smartphone’s front camera. Unlike DSLR’s, the Casio Exilim EX-TR70 is focused on editing close-up portraits from within the engine. Yes, it offers automatic image editing, making your face look slimmer, your eyes brighter and skin tones warmer without having to appeal to Photoshop.
Quartz claims the end results are similar to the ones you get after a plastic surgery, with the added proof below:
That being said, is this camera really preferable to smartphones that already boast beautifying technology? In China, Huawei P8 and Honor feature FotoNation beautification algorithms capable of adjusting settings to offer the best selfie possible regardless of the environment it’s taken in. If we consider that Oppo, Meizu and other brands (Nubia and Qiku) have also integrated such technologies, then it seems Casio has quite the competition.
For now, Casio cameras sell like hotcakes in Asia, the only place where you can find them, by the way (unless you buy them from Ebay or Amazon).