CES 2023 is in full swing and, unexpectedly, it’s L’Oréal the beauty brand that took our breath away instead of the usual tech brands on display at this event.
L’Oréal debuted not one, but two amazing beauty gadgets – a very promising L’Oréal Brow Magic electronic makeup applicator and HAPTA, this incredible tool. Both devices received a CES Innovation Award this year and it’s easy to see why.
HAPTA is an incredibly sleek lipstick applicator that will help people with limited mobility enjoy their favorite makeup.
In the world of beauty gadgets, accessibility is rarely a thing considered but HAPTA was designed with that in mind and could be a game changer for millions of people around the world.
“Inclusivity is at the heart of our innovation and beauty tech strategy,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal, in a press release.
So, how does the HAPTA lipstick applicator work?
In short, this lipstick applicator uses incredibly advanced technology developed initially by Verily to stabilize eating utensils for people with mobility challenges.
The L’Oreal Hapta has a magnetic attachment that lets it rotate at 360 degrees and flex at 180 degrees.
“The key to HAPTA is its combination of built-in smart motion controls plus customizable attachments that give the user an improved range of motion, increased ease of use for difficult-to-open packaging, and precision application that is otherwise hard to achieve—to help individuals feel confident, independent, and empowered to enjoy the self-expressive power of beauty,” explains L’Oreal.
So, where can you buy the HAPTA lipstick applicator?
Keep an eye open this year for the Lancome HAPTA lipstick applicator in stores carrying this luxury brand.
L’Oreal says Lancôme will be the pilot brand for this technology and that the lipstick applicator will be followed by additional makeup applications in the future. Considering the newly-revealed L’Oreal Brow Magic will also be here this year, could the company be working on a mascara applicator next?