In mid-air, on the plane, turning off your phone is a mood-killer; in movie theaters though, who can stand people texting, laughing or hearing the dreaded ringtone?! Definitely not us but soon, cinemas might encourage exactly that.
Adam Aron, AMC Entertainment CEO, is set to play a crucial role in the movie theater industry after the company merges with Carmike. One of his short-term goals is to attract more millenials (the number of moviegoers between 18-40 has decreased in the last 4 years). How he plans to do that? Letting them play on their phone during movies… #mobilemagic
If it doesn’t make sense to you, Aron explains for Variety: “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.” Oookay, sure, but if you’re willing to pay money for a ticket at the movie theater, then you’re certainly going to focus on it 100%. Otherwise, you’d watch it betwen snack breaks at home, right?
Aron understand that his plan could become a nuisance quickly for other movies goers and is planning on finding a way “to do it that doesn’t disturb today’s audiences.” The only clue he gives concerning his new plans is that “we take specific auditoriums and make them more texting-friendly“.