Look To Make A Purchase In ODG, Mastercard And Qualcomm AR Shopping Adventure - Tech The Lead

Look To Make A Purchase In ODG, Mastercard And Qualcomm AR Shopping Adventure

augmented reality shopping

Soon, you’ll shop with nothing more than just a look. Mastercard, Osterhout Design Group (ODG), and Qualcomm have partnered up to show how customers can use augmented reality hardware and computational imaging to shop in the stores of the future #realitymagic

This week, at the Money2020 event in Las Vegas, the three companies will present a proof of concept of a different, augmented reality in-store shopping experience. If ODG provides the smart glasses, their recent extra-wide-field-of-view R-9 model, Qualcomm comes with the iris scanning technology with liveliness detection to identify the customer and the 835 Mobile Platform running the Snapdragon XR SDK.

The idea is that as soon as a customer enters a shop like Saks Fifth Avenue with a display set for AR experiences, those glasses will help them see more details about the products. For example, they’ll be able to see the price, sizes available and more information hovering in the proximity of a product.

Once they decide to make a purchase, Mastercard’s Masterpass will allow the shopper to authenticate via iris scan. The product can be paid with a card from the Masterpass-enabled wallet. Afterwards, the item can be collected from the store or can be delivered home.

The experience should be seamless, helping customers shop with “one look”, while offering merchandisers the chance to persuade shoppers with full outfits, since can be visualized via smart glasses in the blink of an eye.

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