In contrast to Apple’s decline is the rise of local brands such as Oppo, Vivo and LeEco in China, with the first two assuming the top places on the Chinese smartphone market #mobilemagic
“Over the last twenty four months, there has been a close race but tough fight for the top three spots in China smartphone market.This quarter for the first time ever, we have seen new market leaders for the top two spots. Oppo and Vivo became the number one and two smartphone brands in China capturing 17% and16% share respectively. The two brands sharing the same owners BBK group, now control almost one third of the China smartphone market.”, explained Research Director, James Yan, from Counterpoint Research.
Oppo R9 is the selfie smartphone with a 16MP front camera and latest FotoNation Beautification technology for group or solo portraits. After becoming the top selling model in China and surpassing iPhone’s “reign” of two years, Oppo released its successor R9s and bigger version, R9s Plus. You’ll notice positive changes in terms of camera, RAM and OS.
To this successful recipe, Oppo added its knowledge of the retail world in China, focusing on offline rather than online and a wide distribution network. Vivo did the same thing and both of them could see their number of opportunities grow. In the premium segment, Apple and Huawei are fighting fiercely, but Oppo and Vivo are getting closer to them by the second.