Pinterest’s Try On was launched on the 28th of January and uses Lens to try on a look in AR, helping you try on items you pin virtually before committing to buy them. For now, the new feature lets you experiment with lipstick.
By navigating to Lens, next to the search bar, then tapping Try On button, you can try various lipsticks from different brands like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, or Urban Decay, using the Pinterest Camera.
“We believe in celebrating you — because, on Pinterest, you can be yourself and not your selfie,” a Pinterest representative stated.
The company decided to begin with lipstick because of its popular search rate which increased by217%.
According to Pinterest, “black lipstick makeup looks” up 139%, blue lip gloss up 61%, and purple lipstick up 34% in the search data. Red, glossy and pink searches are among the top searched lip styles last year.”