Snapchat unveiled Pixy, a drone camera that can help people take selfies without a selfie stick. The company presented its new flying camera during the Snap Partner Summit today.
The drone called Pixy is designed to pair with the Snapchat app, lift off from its owner’s hand and take a selfie, then come back in the owner’s hand.
After the photo is taken, it is shared with Memories in the Snapchat app wirelessly. From there, users can edit their photos and add Snapchat filters.
Evan Spiegel, Snap’s chief executive, said in an interview that the device “gives you a totally new perspective, actually allows you to have fun and go hang out with your family and create videos all together.”
Pixy was announced along with a series of augmented-reality products, while also introducing new tools for businesses.
“We see our biggest opportunity over time to really be reinventing the camera. Pixy is a continuation of this experimentation and innovation around what the camera is capable of,” added Spiegel.
Pixy can be purchased for $229.99, with extra batteries for $19.99 and a dual battery charger for $49.99.