Telegram, one of the most popular encrypted chat apps, is looking for more ways to keep the lights on.
Telegram ads, according to the app’s founder Pavel Durov.
He announced this weekend that Telegram ads are coming, especially for larger channels.
“Telegram will not show promotional messages in your chat list, private conversations or groups. Advertising will affect only large channels – services where there is already advertising, and the support of which leads to the greatest costs on the part of Telegram,” he said.
Fortunately, they won’t be particularly annoying nor scammy, since there will be a high barrier to entry.
Advertisers will have to pay an impressive amount just to start advertising on the Telegram ad platform of €2 million ($2.13 million. Their ads will be limited to public channels and groups with more than 1,000 subscribers.
If you’re part of a smaller group, odds are you’ll never see a Telegram ad. If you are, you’ll probably have to pay for the upcoming ad-free, subscription-based Telegram to turn off all ads.
Furthermore, Telegram won’t be giving advertisers personalized data profiles – they’ll have to rely on language, target channels and topics as the only targeting options.