The first streaming service to win big at the Oscars is surprisingly not Netflix but Apple TV Plus.
The movie CODA is this year’s Best Picture at the Oscars and the first streaming service production to win this prestigious price.
While Netflix has a lot of nominations for Best Picture, from The Irishman, Marriage Story, Mank or this year’s The Power of the Dog, Apple TV Plus’ CODA took the biggest prize.
“As a CODA (child of deaf adults), Ruby is the only hearing person in her home. When she discovers a passion for singing, Ruby must choose between family obligations and her dreams,” is the plot synopsis of this drama directed by Sian Heder and starring Emilia Jones, Marlee Matlin and Eugenio Derbez.
Even better? CODA’s Troy Kotsur also won best supporting actor, the first win for a Deaf actor since 1986. Coincidentally, it was his CODA co-star Marlee Matlin who won best actress that year, for her role in Children of a Lesser God.
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CODA has been a big success since its Sundance 2021 premiere and the rights for its distribution were heavily bidded on by most studios. Apple won those for $25 million, then, according to Variety, spent another $10 million for the Oscars campaign. While these seem like huge sums, in the end they got them two of the most coveted Oscars.
On Twitter, Apple CEO Tim Cook congratulated the entire cast and called it “a profoundly beautiful movie”.
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