Just after Fujifilm upped the cute factor with the new Switch-themed Instax Mini with its Pikachu case, Polaroid came out swinging with something even cuter: the world’s smallest analog instant camera.
Meet the new Polaroid Go, an instant camera so small, any pocket might hold it. The company says this “most significant and exciting change to the Polaroid form factor in decades” and it’s hard to disagree.
It measures just 4.1 x 2.4 x 3 inches. Still, it has all the features you’d expect and find on larger models.
The Polaroid Go has a selfie mirror, a selfie timer and the double exposure feature for more artsy shots.
Of course, since it’s so tiny, the iconic square film also had to be miniaturized, so you’ll have to buy the dedicated one and not use what you have from other models like the Polaroid Now or the OneStep+.
The Polaroid Go will cost $100 but there’s a pre-order deal before the April 27th launch where you also get a double film pack for $120.
Check it out here.