No matter how you slice it, video games just got a big boost of exposure in front of a huge audience. The Las Vegas Strip now has an eSports Arena right where the LAX nightclub used to be.
The arena dedicated to professional gaming players and watchers alike just opened its doors after years of efforts. A joint venture from companies KongZhong and Ourgame International iRena, Allied eSports wants to expand and build 10 eSports arenas in the next few years, bringing to the West what South Korea has been enjoying for a decade now.
The first project of this type, the Las Vegas eSports Arena, offers an impressive 30,000 square foot space with its own production studio, a huge 50 feet LED TV wall, and both PC gaming and console stations.
Even better, there’s a free area dedicated to retro games and two Virtuix Omni machines that offer VR gaming.
If gambling in Vegas ever gets tiring but you’re no pro gamer, you can still head there and buy an all-you-can-play gaming pass and enjoy a gaming-themed menu signed by chef José Andrés. There’s also an Overwatch Arena run by Blizzard just next-door, so there are options available.
Allied eSports is also set to open another eSports arena next month in downtown Oakland, so perhaps it won’t be as flashy.