Huawei might take smartphone camera modules to the next level really soon, after partnering up with none other than legendary camera manufacturer Leica.
In a move that surprised and excited photographers that use their phones as easy shooters on the go, with Social Media uploads on the spot, the companies announced they were joining efforts in a press release. The partnership is more of a “co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography”.
In other words, Huawei will benefit from Leica’s optical expertise and prestige, while the German manufacturer will take a step into the future, where mobile photography is clearly a headline. In the same time, to associate Leica with Huawei means to invest the latter brand with luxury attributes and exquisite craftsmanship.
It is yet unknown how are they going to exploit their partnership but we can expect marvelous products from these two.
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