Airbnb has expanded its horizons and decided to invest in a startup that will further expand the use of the platform: Tiqets.
Tiqets comes right out of Amsterdam and it has created a platform that allows people to book tickets for museums and other attractions, wherever it is they are visiting. The company wants to change the way tourists (but also those who simply like to visit the attractions of their hometowns) purchase their tickets to visit the places they want to see.
Instead of queuing outside to buy tickets, simply using their smartphones or computers to buy their tickets in advance saves precious time for all those involved.
“Travelers are seeking out a diverse range of experiences when they visit a new city, ” Airbnb Art and Culture Director Philippe Magid has said in a statement. “The Tiqets team has effectively used new technology to connect travelers to communities and we are excited to support their work.”
Museums and similar attractions, though not known to be particularly tech-savvy, have realized how much going online will be of help, so a lot of them are slowly entering the digital age at full strength these days, in order to use technology to increase sales. Most of these attractions have often relied on on-site coffee shops and gift shops to keep them running so offering tickets online might increase their chances at revenue.
Tiqets was founded in 2014, so it’s still a new business with a lot of room to grow: at the moment it’s working with around 3,000 museum groups and attractions, including the Louvre. In addition to that, it also joined forced with 2,500 travel agencies and portals. Both those numbers are expected to grow in the coming years, especially now that Airbnb has come on board.
It will be interesting to see how the business model with evolve from here on and how it will change the way we plan our holidays.
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