On March 25, Apple is planning to unveil its streaming service to much fanfare. Ahead of that event, and quietly, Apple launched today the new iPad Air with a 10.5-inch screen and a new iPad Mini.
Both devices showed up on Apple’s website and will definitely make shoppers happy (or at least those not looking at the entry-level iPad).
Both new iPads use Apple’s A12 Bionic chip with the Apple Neural Engine. This lends the new iPad Air 70% more processing power than its predecessor.
The same power shows up in the new iPad Mini, which has a 7.9-inch screen that’s 25 percent brighter than previous iPad Minis. Oh and yes, both work with the Apple Pencil!
The new iPad mini starts at $399 for just Wi-Fi connectivity and goes to $529 for cellular support, while the new 10.5-inch iPad Air goes for $499 for the Wi-Fi model and $629 for the Wi-Fi+Cellular.
“iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
Taking his words into consideration, this is probably why the company debuted the devices before March 25.
“Get the hardware now, sign up for streaming next week” seems to be the plan.