Apple Launches The iPhone 12 Series

Image: Apple's Hi, Speed Event

Today, Apple hosted the live-streamed “Hi, Speed” event, headlining with the new iPhone 12 Series. As we expected, the most anticipated flagship series of the year is composed of four devices – the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and the all-new iPhone 12 Mini.

The new iPhone 12 Series marks a series of premieres for Apple, starting with the use of 5G technology. As Tim Cook said when introducing the device, today marks a new era for the iPhone, 5G technology bringing major improvements to the flagship.

iPhone 12: New look, more durable, magnetic accessories

For the iPhone 12 Series, Apple brought back flat edges, especially to help with the 5G support. The iPhone 12 has the most 5G bands compared to any other 5G smartphone, which are embedded in the frame, getting the most of the new technology. The new iPhone also uses what the company calls Smart Data Mode, allowing the smartphone to switch to LTE connectivity when 5G isn’t required, saving battery all the while. 

Image: Apple’s Hi, Speed Event

The new iPhone 12 5G uses a Super Retina XDR Display on a 6.1-inch screen protected by a new cover glass, called Ceramic Shield. The new Ceramic Shield drastically improves durability, measuring four times better drop performance than the iPhone 11. Apple says Ceramic Shield is “tougher than any smartphone glass”.

The Cupertino-based company says that 5G together with the new and improved display will improve the gaming experience, especially for League of Legends players, whom will get better gameplay and quicker downloads.

The new iPhone 12 is powered by Apple’s latest A14 Bionic chip, the “fastest chip ever in a smartphone” and more battery efficient.

Another Apple premiere is MagSafe. An intelligent system of magnets for the back of the iPhone that connects accessories in a whole new way. MagSafe allows users to attach the wireless charger more securely, preventing slow, less efficient charging. Apple also showcased a series of MagSafe accessories including charging devices. More about them HERE.

Image: Apple’s Hi, Speed Event

The new dual camera on the iPhone 12 is made out of a 12MP ultra-wide camera and a wide snapper, the main lens now sporting seven elements. Apple says this will provide better low light and night mode performance. The iPhone 12 also brings the new night mode time lapse.

This iPhone 12 Mini is another premiere for Apple, the smartphone having a never-before-used display size for an iPhone: 5.4 inches. This detail makes it the smallest 5G smartphone in the world.

The iPhone 12 Mini packs the exact same features as the iPhone 12, from the Super Retina XDR display to the dual camera set-up on the back and the new A14 Bionic chip.

The iPhone 12 5G and iPhone 12 Mini will be available in five color options – Black, White, Red, Green, and Blue. The iPhone 12 will set you back $799 and the Mini will be priced at $699.

iPhone 12 Pro: What’s Dolby Vision doing here?

Apple also unveiled the Pro versions of the iPhone 12, the 12 Pro and 12 Pro Max. The company is calling the iPhone 12 Pro “the photographer’s smartphone”, showcasing the device’s camera setup as the best one ever. For the Pro versions, Apple introduced another first – the LiDAR Scanner (Light Detection and Ranging). This new feature brings faster autofocus in photos and videos and improves low light focus, reducing capture time. 

Image: Apple’s Hi, Speed Event

The iPhone 12 Pro Max will have the largest display ever seen on an iPhone, 6.7-inches, and a very impressive rear quad-camera bringing major improvements to the quality of video recordings, as well as stills. The iPhone 12 Pro Max’s camera is the first smartphone camera to record in Dolby Vision HDR.

Image: Apple’s Hi, Speed Event

The Pro versions will be available in four color options – Silver, Graphite, Gold, and all-new Pacific Blue. The iPhone Pro will start from $999 for the 128GB variant and $1099 for the Pro Max 128GB version.

The iPhone 12 and iPhone 12 Pro can be pre-ordered starting October 16 and will be available on October 23. The iPhone 12 Mini and iPhone Pro Max can be pre-ordered from October 6 and shipping will start November 13.

And if you’re gonna skip this year’s iPhone but want to take a look at Apple’s home products, you need to see what they’ve done to the HomePod. Spoiler: it’s tinier than ever before.

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