Apple Search or iSearch? iPhone Maker's Threat to Google Search Is Getting Real
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Apple Search or iSearch? iPhone Maker’s Threat to Google Search Is Getting Real

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FT, “in a little-noticed change to the latest version of the iPhone operating system, iOS 14, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen.”

Couple that with Apple’s decision to bring on board Google’s head of search, John Giannandrea, apparently not to build a search engine but to refine Siri, and their need for search engineers and it makes it difficult to ignore those rumors.

However, there is one thing to remember in the process – Apple’s strong policy. This sentence, in particular, can build a strong case against industry gossip: “We don’t build a profile based on your email content or web browsing habits to sell to advertisers.

The truth, however, will come to the light in the next couple of years. Until then, what do you think – is Apple working on a search engine in secret or are they going to stick to their principles?

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