Couple that with Apple’s decision to bring on board Google’s head of search, John Giannandrea, apparently not to build a search engine but to refine Siri, and their need for search engineers and it makes it difficult to ignore those rumors.
However, there is one thing to remember in the process – Apple’s strong policy. This sentence, in particular, can build a strong case against industry gossip: “We don’t build a profile based on your email content or web browsing habits to sell to advertisers.“
The truth, however, will come to the light in the next couple of years. Until then, what do you think – is Apple working on a search engine in secret or are they going to stick to their principles?