Is Apple’s audio line-up about to become a booming business?
It certainly seems so.
Bloomberg noticed that Apple stopped selling Sonos, Bose and Logitech audio devices, from noise-cancelling headphones to speakers.
According to the report, Apple quietly and quickly slashed all competitor’s audio products from its online store and even from retail locations.
Up until mid-September, you could find on Apple’s website products like the popular Bose Noise Cancelling Headphones 700 and the Logitech Ultimate Ears Megaboom speaker.
Then, Apple started showing a “the product you’re looking for is no longer available on apple.com”.
“Employees at Apple’s physical retail locations were also instructed to remove the products for sale at stores in recent days”, notes Bloomberg, who also reports that “shares of Sonos fell as much as 7% in extended trading following the news”.
What does this mean?
If you look at the rumors, new Apple noise cancelling headphones and possibly even speakers.
The talk of the town is that Apple will have a hardware event later this month.
Also, various reports and leaks from this year point to the imminent launch of Apple over-ear headphones.
Some say they’ll have interchangeable parts and will be direct competitors to premium headphones like the Bose Noise Cancelling Headphones 700.
Considering this, it makes sense that Apple would eliminate the competition from their stores in order to boost sales for their own devices.