That’s apparently about to change, according to YouTuber Jon Prosser and other sources.
According to them, Apple over-ear headphones showed up in Target’s product database as a $399 “Apple AirPods (X Generation)” with three SKUs.
That might mean the AirPods in question will be available in three different colors, which would be nice, but would create even more competition to that other Apple offering, the Beats Studio 3 pictured above.
Multiple Target employees have started reaching out to me about this 🤔— Jon Prosser (@jon_prosser) February 22, 2020
Showing up in their systems and on UPC scanners is this mysterious “Apple AirPods (X Generation)” listing, priced at $399. 👀
Potentially Apple’s over-ear “StudioPods” headphones. Launch soon (March)? pic.twitter.com/NVcqH8As47
AppleInsider also contacted some Target sources, who confirmed that placeholders like these are common for products about to be released in the last month.
They also say that the marketing name might not be the one Apple will go for when the headphones release.
If you are to consider last month’s prediction from Apple analyst Ming-Chi Kuo, who mentioned a “high-end Bluetooth headphone”, the Apple over-ear headphones seem to be all but confirmed.
However, there’s a minuscule chance they could simply be a new, premium variant of AirPods, but the $399 is pretty high for wireless earbuds (even for Apple, hopefully!).