Apple’s Future Plans Are About Facing Reality Behind The Wheel


This Tuesday, Apple’s CEO Tim Cook shared a couple of his thoughts for the company’s future. Hints were thrown here and there and we spotted at least two areas where they will be focusing great part of their resources, both financial and human #automagic #realitymagic

It seems that Apple is going to face a different type of reality in the near future while exploring the view from behind the wheel. In simpler words, Tim Cook and the team has seen how quickly things escalated in the AR & VR industry and considering the latest AR phenomenon, Pokemon Go, will probably invest in products that support these types of media.

At the earnings call this week, he was heard saying:

We are high on AR for the long run. We think there’s great things for customers and a great commercial opportunity. So we’re investing, and the number one thing is to make sure our products work well with other developers’ kind of products like Pokémon…


That’s not all. Apple has big plans with regard to the automotive market, too. After investing $1 billion in the Chinese “Uber”, Didi Chuxing, Cook offered further explanations on the matter, making us believe that we might see an Apple car soon on city streets: “We think that there’s some strategic things that the company can do together over time and 3.) We think that we’ll learn a lot about the business and the Chinese market even beyond what we currently know and Didi has an incredible team there.”

We can’t wait to see an integrated system for a future Apple Car as well as a VR gear or AR goggles with the legendary apple on it. How about you?

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