As Earth Day is right around the corner, Apple is finding ways to be as eco-friendly as possible! The company just revealed Daisy, an iPhone-disassembling robot with a cute name and a lovely mission: to help Apple recycle its iPhones more effectively.
Daisy the robot can take apart as many as 200 old iPhones per hour, removing and sorting valuable materials like gold, copper, platinum, or aluminum.
To encourage iPhone users to part with their old handsets, Apple will make a donation to the Conservation International nonprofit for each device sent in for recycling. This is all part of the Apple GiveBack program (open until April 30) that rewards users with credit for future in-store purchases or gift cards.
“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s possible when innovation and conservation meet,” explained Lisa Jackson, Apple’s VP of environment, policy and social initiatives.
This will not be Apple’s only Earth Day initiative though. On Saturday, April 22, Apple will continue its tradition of Earth Day Activity Challenges by challenging users to do a 30-minute workout. If they accomplish this task, they will be rewarded with a special achievement and unique iMessage stickers.