Security

Google Secretly Selling Data To Advertisers

PC: Wikipedia

Last year, when the EU enacted the General Data Protection Regulation (GDPR), it took a strong consumer-oriented stance on data and privacy. However, new evidence seems to suggest that Google may not be complying with the GDPR.

According to a report by CNET, Google has been sending personal information to ad companies who can subsequently match that with your profile. This is done through a process called “cookie matching”/”cookie syncing” where ad companies can identify you via cookies across different websites and profiles.

This practice was spotted by Chief Policy Officer of browser Brave, Johnny Ryan. According to a Financial Times report, Ryan “found that Google had labelled him with an identifying tracker that it fed to third-party companies that logged on to a hidden web page. The page showed no content but had a unique address that linked it to Mr. Ryan’s browsing activity.”

Ryan’s discovery was corroborated by others. Particularly, ad-tech analyst Zach Edwards was able to replicate Ryan’s results and showed that the identifying tracker on the hidden webpage were actually unique to each user in a group of hundreds (Financial Times).

An investigation with the EU Data Protection Commission is underway.

Follow TechTheLead on Google News to get the news first.

Subscribe to our website and stay in touch with the latest news in technology.

Must Read

Are you looking for the latest innovations in tech? You're in the right place, just subscribe to our RSS feed


Techthelead Romania     Comedy Store

Copyright © 2016 - 2023 - TechTheLead.com SRL

To Top