Of Course HBO Max Is Doing A Password Sharing Crackdown Too

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Months after the dreaded Netflix password sharing crackdown forced many of us to reach into our pockets more, other streaming apps are following suit.

Max, formerly known as HBO Max, is also preparing to crack down on people sharing their account passwords with loved ones.

The reason is obvious: it’s profitable. And the Max exec who revealed these plans didn’t mince words either.

“We think, relative to the scale of our business, it’s a meaningful opportunity,” said JB Perrette, WBD’s CEO and president of global streaming and games, during Morgan Stanley’s 2024 Technology, Media & Telecom Conference in San Francisco on Monday.

As ArsTechnica reports, Warner Bros. Discovery is tightening the belt in order to cut down on the losses they incurrent with their streaming apps.

“The push to crack down on password sharing comes as Warner Bros. Discovery narrowed its streaming loss to $55 million during its fourth quarter of 2023, down from a loss of $217 million a year ago. For the full year, it swung to a profit of $103 million, compared to a loss of $1.59 billion in 2022,” writes Ars.

And yes, Max will also get more ads, just like most streaming apps, including what the call “shoppable ads”.

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