All those crisp, perfectly arranged photos on Instagram? All the pictures that make themed profiles? We suspect they’re done by professionals with DSLR cameras, not smartphones. And the occasional product that appears in a description or a photo? It’s dropped there intentionally, for financial gain. But Instagram is not about “maybe’s” so it has unveiled a tool that will show what posts are sponsored and by whom #softwaremagic
Instagram is coming clean this year. The social media platform will offer users the chance to be transparent with their followers and other businesses and show which posts are, in fact, part of a sponsorship. The branded content tool is meant to open the average’s users eyes and keep him informed about the reality behind a perfect post. It’s also a way to give creators and sponsors more access to priceless info regarding the performance of their posts.
The new performance indicators will roll slowly and will be seen only by those who have an Instagram business profile. As for normal users, they’ll see the info as a subhead for posts and stories created by influencers.
Could this new policy have a negative impact on creators’ revenue? It might. So, at first, Instagram won’t force them to put the information out there, wanting to test the waters first. It all depends on the initial feedback.
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