After throwing business features left and right, Instagram finally decided to make creators’ and brands’ lives easier by bringing them all together in one place.
That one, wonderful place, is a “professional dashboard”, one-place-to-rule -them-all kind of thing. This space now resides inside the mobile app and reunites key trends, comparative prompts, Badges, Branded Content and IGTV promotions as well as a way to check if your account is eligible for monetization.
Nothing new, features-wise, as you can see. But it does make a creator’s / social media manager’s job easier, especially when creating a fast overview of the account.
There are also “tips, tricks, guidance, and inspiration” to be found for those who are just starting out.
This is the most recent update to the app’s business side, after Instagram offered businesses the chance to up their sales game by introducing shopping features to Reels.