Instagram announced in a blog post, the arrival of a new feature to its platform called ‘Guides’. This was created to help users connect with specialized organizations and share advice on looking after one’s well-being.
The new feature appears on some influencers and organizations profiles that are working with Instagram to help with the cause. For example, the American Foundation for Suicide Prevention, @afspnational, is sharing tools to help with mental health issues during the global health crisis.
Guides can be accessed by taping the open book-like icon on the participants’ profile. The feature’s appearance is similar to a web page article and can be shared in a DM or via a link.
Other Instagram accounts that engaged in helping with mental health and social matters using Guides are @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong, and @eenfance.
For now, the feature is focused on personal well-being, but it appears that Instagram is planning to expand this feature and its subject matter in the future.
“We want Instagram to be a place where you can easily find reliable information and inspiration from your favorite accounts. That’s why we are introducing Guides, a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.
We know many people are struggling due to the COVID-19 pandemic, so we are first focusing Guides on wellness content. We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining a connection with others, or managing anxiety or grief.”