Back in June, we got the best news for Instagrammers everywhere: swipe up privileges would come to creators with less than 10K followers, too. Instead of just expanding the feature, Instagram would replace the interface with a story sticker link. Now, we finally have a release date for the most-awaited update.
Instagram Swipe Up is the only current way of linking a story to an external website. It also is only available to account that have more than 10,000 followers.
This means that those with less have to resort to links in bio or mirrored feeds with link in bio type of platforms.
That’s a bit of a hassle for viewers so, it’s no wonder Instagrammers have been waiting for the social platform to open the gates for them too.
Two months ago, the first sign that this was in the works appeared. Rumor was Instagram would come up with link stickers – described in depth, here.
Now, the Verge, confirmed with Instagram the change would be made public this August 30th. Tappable stickers would come to “streamline the stories creation experience” and offer more “creative control.”
Creative control?! Yes, since the stickers – unlike the swipe up system – would be customizable.
As with any other feature, this will go through a roll-out process. That means the first users who will play with link stickers this August 30th will be those amassing a 10K audience.
Depending on how that goes, the feature will become accessible to others too.
Will that be in September – October? My guess is as good as yours!