Ioniq Becomes A Hyundai EV Dedicated Sub-Brand

Ioniq Becomes A Hyundai EV Dedicated Sub-Brand



Hyundai made public plans to transform the Ioniq EV line into its own sub-brand focused on all-electric vehicles. The announcement hopes to open a new chapter into electrified mobility for the automotive company and offer customers EV experiences centered on a connected lifestyle.

Fusing ion and unique, Hyundai introduced the term IONIQ, focusing on eco-friendly mobility in 2016. In 2020, the brand matured into its own, wanting by 2021 to launch the Ioniq 5, and the rest of the line, the Ioniq 6 and Ioniq 7, by 2022. 

Launching a series of numerically named EVs, Hyundai will use even numbers for sedans and odd numbers for SUVs. 

The Ioniq 5 will be a midsize CUV, based on the concept EV ‘45’, presented at the International Motor Show (IAA) 2019 in Frankfurt. The 2022 launch model, the Ioniq 6 sedan, draws inspiration from the Hyundai concept EV Prophecy, characterized by the company as having an aerodynamic silhouette of perfect proportions. There are talks about a larger EV SUV from the automotive manufacturer in the future, with only hints made by Hyundai. 

The new sub-brand Ioniq, is based on the E-GMP Electric Modular Platform, shared with Kia, offering fast charging capabilities and a decent amount of driving range. Also, Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025. Putting Hyundai in the race to become the world’s third-largest automaker of eco-friendly vehicles by 2025. 

With this range of vehicles, based on the E-GMP platform, the Hyundai Motor Group is hoping that the Ioniq brand will meet any current, and future needs of its clientele.  

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