At the beginning of this year, L’Oreal was announcing the first stretchable wearables created by a beauty company – My UV Patch. Now, we’re extremely close to actually using it at the beach, as the wearable will become available at no cost in July #objectmagic
If some of you don’t know, UV Patch is heart-shaped and thinner than a strand of hair and it also sticks to your skin easily like a nicotine patch. After exposing yourself to the sun, from a day of running around town or spent going in and out of the sea, you’ll see the colors on the patch change, registering the amount of UV exposure you got. You simply have to scan the patch with the UV Patch app and you’ll see how much is your skin at risk and what should you do to be safe in the sunlight.
L’Oreal had boasted on making this service free for consumers and now, it seems it’s going to keep its promise. La Roche Posay is giving away 7000 My UV Patches to those who register here. The technology is set to hit 16 countries as a free of charge service but we’ll have to wait and see whether the product becomes permanent and if so, what cost will have.
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