Smart devices

McDonald’s Counteracts Happy Meal Calories With Step-It Fitness Trackers


For a decade now, McDonald’s has been doing its best to hush critics about their unhealthy fast food choices. In 2013, the company even spend $5 million to introduce more vegetables and fruits in their meals and this year McDonald’s is an official sponsor and restaurant of the Olympic Games. It’s no wonder that now, they are using technology to further sustain their support for a healthy life. The latest campaign features fitness trackers as extra toys in Happy Meals #objectmagic

The plastic “Step-it” wristbands are fairly simple. They feature an adjustable band and a single button that resets the step count and toggles the tracker’s power. To make it more fun to kids, each wristband has LEDs that blink brighter every time children step it up  -from light walking to running. Plus, they come in a variety of colors: pink, yellow, blue, green, orange, and red.

In the next couple of weeks, take advantage and provide one for your little brother/sister or kid, as they roll out in U.S. and Canada.

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